Google Planner: An Effective Marketing Tool
Choosing the best keyword to use has always been crucial to your success. Optimizing your pages or campaigns for the wrong keywords may bring you lots of traffic, but it will bring you very few sales.
So why is Google planner so important?
It’s important to have a Google planner because there is no point trying to optimize your web pages or your PPC campaigns for keywords that are too competitive or too expensive. There is no point in targeting the keywords that are competitive if the thousands of visitors they do not want to spend any money on the product or services you are offering to them.
Take note that Google planner plans the whole thing including the best keyword to use. What keyword research is really about is identifying keyword phrases that have a really good probability of making you money!
You also need to be focus more on searching keyword phrases that are connected with individuals who are searching to take action. You will make most of the profit if you use Google planner.
For example, if a keyword phrase contains the word “review” or “buy”, it suggests that someone is currently looking to buy something anytime soon, either instantly or once they have read a very good review that confirms that their well-informed buying decision is a good one.
As soon as you have generated a list of keywords to target, you have to read every single piece of it carefully and try to ask yourself what the intention was of the particular person typing that phrase. Were they simply looking for free recommendation and information, or were they looking for something with credit card in hand?
If you’re struggling to identify your intention, you could try running your keywords through the free Google Planner tool. Select the option to display the average cost per click for each phrase returned, and then sort the keywords by cost per click, highest to lowest. Generally the keywords that are producing the highest cost per clicks are the ones with the most probable buying intent.
This follows because advertisers are prepared to pay more for keyword phrases that make them the most cash. So if advertisers are paying two dollars per click for a keyword, it’s because that keyword is generating sales.
Concentrate your online marketing efforts on optimising your sites and campaigns on the keyword phrases that generate cash in a given niche. The Google planner would help you not to choose certain keywords that produce most visitors, thus finding keywords that will deliver you the most cash.
There are some Google planner on the market today that will virtually automate the keyword research process.