Oct 04

3 Advertisements Tips from Someone With Experience

Jason Hornung: The Impacts of Facebook Advertising to Businesses

Facebook is used by millions of people worldwide, and Facebook advertising is a crucial tool in order to promote products and services in a broader sense, extra reach, more exposure, and target options available to brands advertising on this social media channel. Every business that tried Facebook ads but failed missed to place their ads in the news feed of the right target audience, but consulting a professional in Facebook advertising can help reduce or even eliminate failure rate. When choosing Facebook advertising, it is important to be able to differentiate the performance of paid advertising and organic activities.

How are paid and organic likes calculated? Paid and organic likes can be viewed within the Like Sources of Facebook Insights using data export where the number of likes can be viewed. The sum of the three sources (ads, mobile ads, and sponsored stories) represents the total number of paid likes for your Facebook Page. When it comes to Facebook advertising, it is difficult to report audience growth which is driven organically. Many successful businesses today hire professional social media marketers to be aware and to understand the effects of paid ads and organic activities, avoiding paid likes attribution to successful community management efforts. Organic growth trends are used in identifying successful tactics for building your target audience. Through social media marketing like Facebook advertising, new businesses or starting entrepreneurs can compete with larger companies or popular brands in the market today, making a name of their own. As compared in the past, consumers today are smarter and they know what they need and what they like, and studies show that major consumer decisions are greatly affected by social media. As a business owner, you can use this opportunity to let your target audience know that your brand exist to provide them another option. Today, more consumers are adventurous and they are not afraid to try new products and services available in the market today.

A Facebook advertising ad can easily go viral, having the right elements of effective marketing. There are many advertising agencies and individuals offering their services in Facebook marketing today, so it is up to you to choose the right one for you by considering their reputation, credentials, expertise, and experience. Now, we know how social media influences consumers, so businesses should start investing on social media marketing like Facebook advertising to reap the good benefits of social media. Allow Jason Hornung to help you achieve your short-term and long-term business goals and achieve your business’ full potential. Social media marketing such as Facebook marketing is a very helpful and useful tool being used by Jason Hornung to provide businesses the strengths they need to thrive in the competitive world of business.

Oct 04

AT&T begs Supreme Court to destroy the internet

AT&T and several other companies, including Kickstarter, Vimeo, and Etsy, last week petitioned the Supreme Court to overturn Obama-era internet regulatory rules. Here we go again, again.

AT&T’s continuing fight to repeal net-neutrality shares so much in common with the GOP healthcare bill that they may as well start being packaged together. Both of them keep getting shot down, but like any grade-B horror movie-icon from the 1980’s, they keep returning in increasingly more stupid forms as shitty sequels to an already terrible premise.

The head of the FCC, Ajit Pai, appears to be struggling to find a way to justify his existence to the people who matter most: internet service providers (ISPs) with deep pockets and very specific expectations for the politicians they support. He’s named personally as an advocate for AT&T’s latest evil plan to fuck up the internet, in the petition.

While AT&T’s lawyers make it perfectly clear the company believes the Obama White House pressured the nation’s courts into defying previous court rulings that protected AT&T and its ilk from being regulated like a utility. This regulation prevented ISPs from destroying the internet by letting Comcast and AT&T, for example, meter bandwidth based on company preference.

TNW has published numerous articles in defense of net-neutrality, even beseeching our readers to help tell our politicians that we support a free and open internet. The FCC was overrun with millions of comments that said the same. Overwhelmingly the American people and most companies have shown support for net-neutrality, including (wait for it) AT&T.

We covered AT&T’s pointless attempt to stand beside Google, Facebook, and hundreds of other tech companies in the fight for net-neutrality – while it was simultaneously the most vocal voice in trying to have net-neutrality repealed.

The ambiguous nature of the company’s have-it-both-ways stance on net-neutrality has it seeking to repeal the Obama-era rules and replace it with new, better rules; the kind that are drafted by AT&T lawyers. Don’t be fooled; it’s the same bullshit plan with a different angle-of-attack.

AT&T is currently trying to manipulate the conversation by having politician Ajit Pai represent them in lieu of his duty to the American people, a tactic that has failed twice already.

AT&T and its gang of salivating lawyers may never end the ridiculously transparent money-grab of a quest to destroy the free and open internet. But overwhelming support from Silicon Valley and tech journalists seem to indicate that, like most of the American people, those who know what’s at stake won’t ever stop fighting the enemies of net-neutrality.

Oct 03

Tomi Lahren: Las Vegas Victims Were Americans, Not Democrats or Republicans


In her newest Final Thoughts commentary, Tomi Lahren reacts to the Las Vegas massacre

Las Vegas, I have no words to describe how heartbroken I am. Las Vegas was my college town, it was my home for four years. My heart breaks for you, for the city, for what you’re going through.

The deadliest shooting in modern U.S. history with the death toll rising by the hour. It’s times like these and tragedies like this that put it all in perspective. Those innocent people at that concert weren’t Democrats or Republicans, they were Americans. It’s sick and sad some can’t see it that way. Like the now former CBS vice president and senior counsel who took to Facebook to say quote: I’m actually not even sympathetic because country music fans often are Republican gun toters.”

Listen here Hayley Geftman-Gold, it’s those Republican gun-toters who would risk their lives to protect you in any active shooter situation and it’s very sad you’re too ignorant and hateful to see it that way. You make me sick but you’re not the only one.

Last year’s failed presidential candidate Hillary Clinton wasted zero time before she made this tragedy into an anti-gun political talking point. First of all Hillary, you have no idea what you’re talking about. Second, how dare you. You’re going to blame this senseless shooting on the NRA and law-abiding gun owners, really? For what? To advance your own agenda and political aspirations? Do some soul-searching and learn about firearms before you open your mouth.

Oct 02

Learning The “Secrets” of Experts

Benefits of Search Engine Optimization for a Business

A search engine is a special type of a website the collects, plans and organizes data or information from all over the internet. Search engines avail the needed content answerable to the questions entered by particular users. The search engine connects the users to the internet. In the world currently, Google is the dominant search engine. Other search engines commonly in the use today are; Yahoo, Bing, Ask and Dogpile. Search engine optimization, therefore, involves maximizing the number of users who visit a particular website to ensure that the website remains high on the results returned by the search engine. The article herein highlights some of the benefits of search engine optimization to business.

Public relations, brand visibility, and traffic are some of how search engine optimization enables a company to create awareness. Your company becomes renowned all over the world because of the awareness created by optimization of the search engines. The worldviews end up becoming customers to the company which rewards the business with great amounts of revenue. Optimization enables your customers to realize that your business is serious competitive because you have posted it online throughout.

Through search engine optimization, your company becomes credible and one that can be depended upon. For example, if during Google ranking your company happens to emerge position one, this sends a very special message to your potential customers. People tend to link your organization with great success when this happens. These people will shun away from any complaints towards your company, and they will respect its operations. The topics to be on the people’s mouths is how you outdid the heavyweights and how legitimate your business operations are. Potential customers can now approach you because they feel that you can satisfy their needs effectively.

The competitiveness of your business becomes more effective because of search engine optimization. The financial conditions of your company should not trouble you because search engine optimization levels the playing ground for all the organizations. The size of your company and minimal global presence should not trouble because search engine optimization gives an overall global reach. The retention rate of your visitors’ increases because after achieving a top ranking it becomes easy for them to access your company.

Search engine optimization enables your company to attract a captive audience because is a demand-driven activity. Because of the demand, the online searchers want to be marketed any time they search anything online. Generally, the searchers are looking for information to solve their various problems. By attracting this audience then it means that you have created a wider customer base that leads to improved sales.

Oct 02

Getting To The Point – Advertisements

How to Optimize Your Online Business’ Ads

It is essential for any online seller to ensure that he or she figures out a way of getting it right when it comes to creating and managing of facebook dynamic ads as well as improve the google shopping experience. It would not only be wise for one to make sure that his or her ads rich the right people but also focus on ensuring that the ads translate to sales. One would consider himself or herself lucky where his or her products only get clicks from people who end up buying. You would definitely need to know the concept of google shopping and Facebook dynamic ads to ensure a whole lot of revenue for your online business. It would demand one to be smart in designing of the ads for him or her to realize any substantial sales.

It would be essential for one to take time in learning how to come up with the most effective strategy of making google shopping and Facebook dynamic ads work for his or her business. It would also be sure for one to set limits and also ensure that he or she tracks both the facebook and google ads to figure out their effectiveness. One would need to understand that getting it right when it comes to positioning one business in google shopping tends to be a bit complex such that some small business that has tried have ended up spending so much money as compared to returns directly related to the ads.

One would need his or her ads managed by pros such as Muzaara something that would help his or her business realize profits. One would need to utilize Muzaara platform in creation of his or her Facebook dynamic ads and google ads due to the fact that it is automated and simple. It would be modest for one to ensure that he or she takes advantage of the intelligence algorithm on Muzaara platform to increase note the effective ads and reduce the ineffective ones. One as a result would have optimized ads making him or her reduce cost to action and at the same time increasing his or her return on investment. One would only need to upload the files or the URLs of his or her products data and then ensure names are fed into proper fields on Muzaara feeds. One would then let Muzaara use the intelligent algorithm to monitor his or her ads and their effectiveness. By utilizing Muzaara, one can be able to manage his or her Facebook dynamic ads and google ads by getting rid of the ineffective ads, and maximizing the effective ones. One would also be more specific when it comes to the target audience in terms of age, gender, economic status as well as the locality.

Oct 01

The Art of Mastering Marketing

Tips on How to Hire a Great Digital Marketing Agency

In today’s world,there are billions of people who are searching the world wide web for products,companies,services and deals using various platforms and devices. The world wide web to a very large extent influences how individuals, governments, churches, companies and other global players communicate and carry out transactions internationally and this is not about to change any time soon.

It is hard to imagine of running a modern business today without leveraging on the power and might of the Internet and its related technologies.

Content marketing is the new kid on the block when it comes to all things marketing and billions of dollars have been thrown at it in the conviction that more business will be generated from it.

Nothing is static in this world and traditional marketing as we know it has seen some tremendous changes in the last couple of years.

Just how do you go about hiring a suitable digital marketing company that will deliver the kind of results you long for and all within the company’s budget?

If you are looking to hire a digital marketing agency,the tips below will guide you as you make your hiring decision:

A good marketing company whether digital or otherwise will be transparent about how they do their business and will not say stuff like “oh,we may not share that.”

One of the biggest mistakes you could ever make is to bring on board a company that doesn’t mind cutting corners to achieve their objectives. You may want to know that about 20% of all the digital marketing sites on the Internet engage in some form of click trickery and may not be the kind of company you want to be associated with.

You need to be aware that there are some digital marketers who wouldn’t care that you are bleeding thousands of dollars and all for Bot traffic bought from the so called bot farms You have most probably heard of the Wickfire Lawsuit where the jury awarded the plaintiff a whopping 2.3 million dollars because of what they proved was the defendants clicks fraud?

Hire a company that has a proven track record as far as generating genuine online traffic is concerned. If they haven’t achieved results for others,is it wise to imagine that they will perform miracles for you?

These are not the only tips that can guide you to the digital marketing knight you seek but they will give you some insights into who not to hire for your marketing campaigns.

Oct 01

5 Takeaways That I Learned About Logos

The Basic Steps To Follow in Creating a Logo.

One of the things every business person who hopes to grow his or her venture to greatness should have is a good logo. A logo should leave a positive impression in the minds of the people who see it, advertise the essence and the personality of the venture. It is not true that you cannot create your own logo if you are good with computers. When you undertake such a task on your own, you will be able to increase your profit margin through reduction of the business expenses.

You can invest in WIX Editor to design a logo. This web design tool will ensure you get the expected outcome within the shortest time possible. Newbies who have no idea where to start with this software should check out the ” shapes and tools” category for different geometrical as well as visual elements. for advanced designs ” clip art” category has you covered. Do not be frustrated if you find yourself getting stuck a lot in the beginning because it is expected.

Do not just rely on WIX Editor to sort out your problems but be proactive too in searching for more tools online to help you in the project. By using the other designs tools available online, you will enjoy simple editors which allow you to customize the logo and print it in different formats. Currently, there are sites which have freelancers good at designing logos where you can post the project and recruit people to handle it. The good thing with these sites is that your project will not cost much. By virtue of the small price you will pay to freelancers in creating the logo, you can have a number of them do it so that you can have a variety to select from.

When you are creating a logo, there are essential tips you should have in mind. Your taste when it comes to colors needs to be on point. Remember that colors reflect the spirit of the products you are advertising as well as the company. It is crucial that you make a logo that will still have a good outlook when it is being viewed on small and big screens. View the logo in different screens before making it official so that you can decide on the changes to be made if any. You will have a better chance of bringing out a great design if you have inspiration. By browsing through the best logos to be created ever, you can decide on the direction your design should take. When designing a logo, ensure it can last for generations.

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