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Archive for April, 2018

In an article for the New York Times, Craig Pfeiffer, the CEO Money Management Institute which represents the investment advisory solutions industry, observed that: “the financial advice profession is under pressure to continue to move aggressively from a sales- and product-driven focus to a more comprehensive, advice-driven model delivering a personalized, streamlined experience to investors similar to what is happening in other industries.”

As with disruptive shifts in any field — such as legal, healthcare — some financial advisory firms are successfully navigating the client-centric landscape, while others are struggling. And it’s not surprising that many firms that see the future as filled with opportunities to embrace vs. obstacles to avoid have made the switch to VoIP.

Here are the 5 key reasons why financial advisory firms of all sizes — from small boutique operations to large enterprises — have switched to a business VoIP phone system, and their only regret is that they didn’t do it sooner:

Communicate Across Multiple Channels

Unlike conventional phone systems that must run on a separate — and costly to maintain — voice network, a business VoIP phone system leverages an existing data network. As a result, financial advisors can connect with clients through voice, web chat, video chat, and fax. Clients have the freedom and power to choose the communication channel that suits them best.

Re-Inventing Call Transfer

It’s common for clients to call one office to speak with an advisor, only to find out that he or she is at another location. With a conventional phone system, clients in this situation are forced to leave a message and wait for a call back, or hang up and dial the other location (and hope that they don’t continue getting bounced around). But with a business VoIP phone system, clients can be seamlessly transferred to any other location in a matter of seconds. At first glance this may seem like a minor benefit, but make no mistake: it’s a big deal to clients, and over time can give them ample incentive to either stick with an advisory firm or head to a different — and more accessible — competitor.

Greater Responsiveness

Even financial advisory firms with a single location typically have employees roaming across the office throughout the day engaged in meetings, conferences, and so on. A business VoIP phone system supports total mobility by enabling employees to receive and send calls (along with instant messages) using their smartphone. What’s more, outgoing calls display the firm’s Caller ID, not the employee’s personal information.

Data and CRM Integration

Because a VoIP phone system is a truly digital solution, it is fundamentally designed to integrate with other solutions in the environment, such as CRMs, billing software, and so on. As such, financial advisors can immediately access a wealth of client-specific information simply based on the incoming call number, and deliver a more personalized and impressive level of service.

Compliance, Record Keeping and Security

Clients expect and demand that financial advisory firms meet all prevailing compliance, record keeping and security requirements. A business VoIP phone system helps meet the core objective safeguarding all communications with robust enterprise-grade security, and providing options for recording calls and generating a wealth of analytics data for training, quality assurance and auditing purposes.

To learn more about how your financial advisory firm can reap the rewards of a business VoIP phone system — and lead the way on a more client-centric landscape — contact the DigitalPhone.io team today. Your consultation with us is free. Call (336) 560-4400.

While email and web chat are increasingly becoming preferred communication channels, many of today’s customers insist on being able to pick up the phone and get in touch with a business – whether it’s to ask questions about a potential product or service, get support for a prior purchase, or for any other reason. But what happens in the event of a power outage caused by a disaster, or even a shorter – but certainly noticeable – brownout resulting from the country’s aging and over-burdened utility infrastructure? Well, if you have a conventional phone system that uses an on-site IP PBX, then instead of hearing “thank you for your call, how may I help you?”, your customers will hear “sorry, the number you have reached is out of service, please try your call again later.” Unfortunately, many customers won’t “try their call again later.” Instead, they’ll head to a competitor whose phone lines are working normally – and they’ll never look back. To avoid that unacceptable scenario, here are the key ways that our hosted VoIP solution keeps your business up and running 24 hours a day, 365 days a year:

Geographically-Dispersed Cloud Infrastructure

All communication that takes place via our hosted VoIP phone system – including file sharing, video conferencing, instant messaging, and so on – is supported by a geographically-dispersed cloud infrastructure. As such, during a local power outage your business does not have to worry about disappearing from the radar screen. Everyone on your team will be able to continue sending and receiving calls, and accessing all system features – even as other businesses nearby using conventional phone systems cannot even get a dial tone.

Automatic Failover

Our hosted VoIP phone systems utilizes a broadband internet connection to transfer both audio and video (for web and video conferencing). If your ISP suffers a power outage or your internet connection goes offline for any reason, an automatic failover response takes over and switches to a secondary connection. Then, when the primary connection comes back online, it automatically switches back. Your IT team doesn’t have to make any configuration changes or modify the system in any way.

Carrier-Grade Network Security

Our hosted VoIP phone system is NOT run on the public internet. Rather, it is managed on a private and highly secure data network, which is protected by end-to-end encryption mechanisms including Transport Layer Security/TLS and Secure RTP for transmitting media. In addition, our expert team installs and configures all security patches and updates to thwart zero-day threats. In addition, our hosted VoIP phone system features robust password protection for managed routers, as well as for web-based dashboard access. In addition, all system access and usage is tracked for compliance, quality assurance, and audit trail purposes.

Granular Security Controls

Your business will be empowered with granular security controls to ensure compliance and prevent unauthorized usage. For example, specific access and permissions can be granted to different users/groups, and restrictions can be imposed (e.g. maximum time per call, geographic calling restrictions, etc.).

24/7 Monitoring

Speaking of our expert team: we continuously monitor and test the system to ensure security and integrity. If there is any actual or potential threat or vulnerability, alarms are automatically triggered, and the issue is thoroughly investigated to resolution. We have also recently strengthened our enhanced and comprehensive telecommunications fraud management program, which covers the following:

  • Monitoring all outbound traffic to detect anomalies at the automatic number identification (ANI) level.
  • Automatically blocking suspicious calling that may be the result of subscription fraud, IP PBX hacking, abuse of service terms and conditions, internal fraud, employee theft, phishing, pharming, and payment fraud.
  • Implementing customized system rules using conditional criteria, which are based on known fraud trends and tactics.
  • Flagging calls to/from numbers linked to confirmed fraud cases noted in industry-wide “hot lists.”
  • Creating and scoring profiles based on key risk indicators, such as volume, dialed destination, etc.
  • Analyzing robocalls by researching and analyzing each telephone number, and accessing carrier and consumer reports.
  • Automatically notifying you if fraudulent activity is suspected or detected.

The Bottom Line

It goes without saying that your business can’t afford to go off the grid for even a few minutes – let alone hours, or in the case of a severe event like a hurricane, tornado, ice storm, flood or fire, for several days. That’s where DigitalPhone.io’s Business Continuity infrastructure enters the picture and closes the gap!

To learn more, contact DigitalPhone.io today for a guided demo of our hosted VoIP phone system (336) 560-4400.