How Google Algorithm Affects SEO?
Trying to understand Google algorithms and those that are used by other search engines can be quite mysterious. For this, let’s get started from the very beginning.
Algorithm is a type of mathematical process that is being used by a computer to be able to solve problems or answer questions. In 1998, Google was first launched and became the leading search engine since then. On the other hand, search engine algorithm was made to be able to find files over the internet. Google makes use various algorithms but the first algorithm that was ever used is called Google PageRank, which job is measuring the importance of websites. The function of such is counting the quality and quantity of links to a particular website to be able to determine its importance and thus, its ranking is compared to other pages in the same category or field.
Google used the assumption that websites must be given with more importance if it has more links compared to others and as a result, it rates the site with a higher ranking on SERP or Search Engine Results Page. PageRank happens to be as the most known and used algorithm utilized by Google. The truth is, there is now a whole industry of businesses that are making the most of PageRank which is simply called as SEO or Search Engine Optimization.
Google’s algorithm is changing around 500 to 600 times per year which is more than once per day whether you believe it or not. To be able to make the search experience a lot more relevant for users, the changes are being implemented. Many of the changes are actually minor and not typically change the ranking of the website to noticeable degree. For nearly 20 years, Google keeps on refining their search engine service which becomes more complicated together with its immense algorithms that affect how websites are being ranked.
Major Google update have been rolling out on a regular basis both named as well as unnamed. Companies that provide SEO services devote a big portion of their resources to be able to find out how each is affecting the website they’re managing. As for the sites that are engaged in the ecommerce industry, the stakes is absolutely higher. If the site is built and well maintained following the best practices with focus on unique content as well as easy to navigate user experience, the website is going to rate well. It will soon result to superior page rank which is going to deliver more traffic to the site by having a strong website ranking.